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Consumer Choice

Shop the Consumer Choice collection at Upstate Furniture Outlet in Rochester, NY. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Rochester to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Rochester, NY area. Financing options available.

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Bellaby 4-Piece Entertainment Center with Fireplace image Save 26% Save %
$1,888.00
$1,888.00 - $1,888.00
$1,888.00
$1,388.00
$1,388.00 - $1,388.00
$1,388.00

Bellaby 4-Piece Entertainment Center with Fireplace

Express your farmhouse style with this entertainment center with fireplace insert. Its wispy white finish over replicated oak wood grain is a delig...

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$1,888.00
$1,888.00 - $1,888.00
$1,888.00
$1,388.00
$1,388.00 - $1,388.00
$1,388.00
Save 26% Save %
Willowton 4-Piece Entertainment Center with Electric Fireplace image Save up to 26% Save %
$1,188.00 - $1,888.00
$1,188.00 - $1,888.00
$1,188.00
$888.00 - $1,388.00
$888.00 - $1,388.00
$888.00

Willowton 4-Piece Entertainment Center with Electric Fireplace

This entertainment center with fireplace insert is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its white...

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$1,188.00 - $1,888.00
$1,188.00 - $1,888.00
$1,188.00
$888.00 - $1,388.00
$888.00 - $1,388.00
$888.00
Save up to 26% Save %
Leesworth Power Reclining Loveseat image Save 25% Save %
$1,588.00
$1,588.00 - $1,588.00
$1,588.00
$1,188.00
$1,188.00 - $1,188.00
$1,188.00

Leesworth Power Reclining Loveseat

Focus on function. This practical power reclining loveseat balances contemporary character and irresistible comfort. Its affordable, expertly match...

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$1,588.00
$1,588.00 - $1,588.00
$1,588.00
$1,188.00
$1,188.00 - $1,188.00
$1,188.00
Save 25% Save %
Seton Creek Outdoor Loveseat with Cushion image Save 24% Save %
$1,688.00
$1,688.00 - $1,688.00
$1,688.00
$1,288.00
$1,288.00 - $1,288.00
$1,288.00

Seton Creek Outdoor Loveseat with Cushion

This loveseat invites your casual contemporary style outdoors. With its resin wicker in a chic neutral hue, it expertly marries refined design with...

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$1,688.00
$1,688.00 - $1,688.00
$1,688.00
$1,288.00
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$1,288.00
Save 24% Save %
Save 26% Save %
$1,888.00
$1,888.00 - $1,888.00
$1,888.00
$1,388.00
$1,388.00 - $1,388.00
$1,388.00

4Z-Serenity Zone Power Lift Recliner

3D Available

Enjoy effortless comfort at the touch of a button with this power lift recliner. Kick back, adjust the headrest and find the perfect level of lumba...

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$1,888.00
$1,888.00 - $1,888.00
$1,888.00
$1,388.00
$1,388.00 - $1,388.00
$1,388.00
Save 26% Save %
Save 24% Save %
$1,688.00
$1,688.00 - $1,688.00
$1,688.00
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$1,288.00 - $1,288.00
$1,288.00

Acklen Place Power Reclining Sectional Loveseat

Enjoy the endless adaptability of this power reclining sectional loveseat. Whether youÕre hosting guests, setting up for movie night or just need a...

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$1,688.00
$1,688.00 - $1,688.00
$1,688.00
$1,288.00
$1,288.00 - $1,288.00
$1,288.00
Save 24% Save %
Save up to 25% Save %
$1,588.00 - $3,188.00
$1,588.00 - $3,188.00
$1,588.00
$1,188.00 - $2,388.00
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$1,188.00

Brannigan Power Reclining Sectional

Experience ultimate comfort with this power reclining sectional. Generously cushioned with plush bustle back styling and pillow top track arms, it'...

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$1,588.00 - $3,188.00
$1,588.00 - $3,188.00
$1,588.00
$1,188.00 - $2,388.00
$1,188.00 - $2,388.00
$1,188.00
Save up to 25% Save %
Save 27% Save %
$1,488.00
$1,488.00 - $1,488.00
$1,488.00
$1,088.00
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$1,088.00

Danemere Reclining Loveseat with Console

Looking for that perfect blend of comfort and style? This reclining loveseat with console wraps you in luxury with an expertly crafted combination ...

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$1,488.00
$1,488.00 - $1,488.00
$1,488.00
$1,088.00
$1,088.00 - $1,088.00
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Save 27% Save %
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Danemere Reclining Sofa

Looking for that perfect blend of comfort and style? This reclining sofa wraps you in luxury with an expertly crafted combination of leather and fa...

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$1,488.00
$1,488.00 - $1,488.00
$1,488.00
$1,088.00
$1,088.00 - $1,088.00
$1,088.00
Save 27% Save %
Save up to 26% Save %
$1,488.00 - $1,888.00
$1,488.00 - $1,888.00
$1,488.00
$1,088.00 - $1,388.00
$1,088.00 - $1,388.00
$1,088.00

Plush Luxe 2.0 Mattress

Reap the benefits of restorative sleep with the plush feel of this Euro top king mattress. Layers of cushioned comfort, including memory foam, quil...

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$1,488.00 - $1,888.00
$1,488.00 - $1,888.00
$1,488.00
$1,088.00 - $1,388.00
$1,088.00 - $1,388.00
$1,088.00
Save up to 26% Save %
Save 24% Save %
$1,688.00
$1,688.00 - $1,688.00
$1,688.00
$1,288.00
$1,288.00 - $1,288.00
$1,288.00

SimpleJoy 3-Piece Sectional w/ Chaise

This sectional with chaise is a cozy interpretation of casual contemporary style. Specifications▶ Specifications Details Brand Name Signature Des...

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$1,688.00
$1,688.00 - $1,688.00
$1,688.00
$1,288.00
$1,288.00 - $1,288.00
$1,288.00
Save 24% Save %
Save up to 25% Save %
$1,288.00 - $1,588.00
$1,288.00 - $1,588.00
$1,288.00
$988.00 - $1,188.00
$988.00 - $1,188.00
$988.00

Vandenmore Dresser

3D Available

A relaxed take on casual traditional design, this dresser with mirror strikes a comfy pose with a classic sensibility. Its timeless design and ches...

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$1,288.00 - $1,588.00
$1,288.00 - $1,588.00
$1,288.00
$988.00 - $1,188.00
$988.00 - $1,188.00
$988.00
Save up to 25% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Upstate Furniture Outlet (Rochester, NY) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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