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Consumer Choice

Shop the Consumer Choice collection at Upstate Furniture Outlet in Rochester, NY. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Rochester to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Rochester, NY area. Financing options available.

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Midnight-Madness Sectional

Wrapped in luxuriously soft jumbo corduroy, this sectional takes cozy and inviting to a higher level. The sumptuous piece is perfect for unwinding ...

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Modmax II Reclining Sofa Chaise

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

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Maggie Living Room Set

Classic comfort gets a mod twist with this sofa and loveseat package. Its minimalistic approach and structured silhouette bring a clean-lined desig...

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Next-Gen DuraPella Power Reclining Loveseat with Console

3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

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Next-Gen DuraPella Power Recliner

3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

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Soletren Living Room Set image
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Soletren Living Room Set

Flaunting a trendsetting silhouette, this sofa and loveseat put the contemporary in your contemporary home. The sofa and loveseat’s “three over two...

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Valebeck Dining Room Set image
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Valebeck Dining Room Set

This 5-piece dining set serves up the best in rustic farmhouse living. The extension dining table's two-tone distressed finish pairs a brown tablet...

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Realyn Dining Room Set

Bon appétit. This 5-piece dining room set has all the right ingredients for a French country-inspired feast for the eyes. Drop-in leaf allows you t...

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Terra Sleep Medium Mattress

Peaceful zzz’s, positive impact. This mattress prioritizes conscious craftsmanship without sacrificing the luxurious sleep you love. Pressure-relie...

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Millennium Luxury Plush Gel Latex Hybrid Mattress

Discover the luxury of this hybrid plush mattress. A layer of cooling gel latex and two layers of temperature-regulating material keep you at a com...

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Millennium Cushion Firm Gel Memory Foam Hybrid Mattress

Discover the luxury of this twin XL hybrid mattress. Two layers of temperature-regulating material keep you at a comfortable temperature all night ...

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Millennium Luxury Gel Memory Foam Mattress

When it comes to your comfort, discover the luxury of this queen gel memory foam mattress. Cooling gel copper-infused memory foam and two layers of...

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Next-Gen DuraPella Power Reclining Sofa

3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art o...

View full details
$2,288.00
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Seton Creek Outdoor Sofa with Cushion image
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Seton Creek Outdoor Sofa with Cushion

This sofa invites your casual contemporary style outdoors. With its resin wicker in a chic neutral hue, it expertly marries refined design with dur...

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Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4) image
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Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4)

Luxurious comfort, meet outdoor living. This furniture set brings superior seating areas alfresco, taking cues from contemporary interiors with its...

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Modmax II Power Reclining Sectional

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

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$2,288.00 - $3,788.00
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Perarrygin Reclining Sectional

This reclining sectional pairs the luxe look of faux leather with must-have functional features. LED lights on the underside put a modern twist on ...

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Acklen Place Power Reclining Sectional Sofa

Enjoy the endless adaptability of this power reclining sectional sofa. Whether youÕre hosting guests, setting up for movie night or just need a ref...

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Brannigan Power Reclining Sectional

Experience ultimate comfort with this power reclining sectional. Generously cushioned with plush bustle back styling and pillow top track arms, it'...

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Modmax II Power Reclining Sectional with Audio Console

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on the...

View full details
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Modmax II Power Reclining Sectional with Chaise and Audio Console

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

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$2,388.00 - $4,888.00
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Modmax II Power Reclining Sectional with Chaise and Console

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

View full details
$2,288.00 - $4,288.00
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Modmax II Power Reclining Sectional with Console

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

View full details
$2,088.00 - $5,188.00
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Brannigan Reclining Sectional with Storage Consoles

Experience ultimate comfort with this power reclining sectional. Generously cushioned with plush bustle back styling and pillow top track arms, it'...

View full details
$2,388.00 - $3,588.00
$2,388.00 - $3,588.00
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Upstate Furniture Outlet (Rochester, NY) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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