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Consumer Choice

Shop the Consumer Choice collection at Upstate Furniture Outlet in Rochester, NY. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Rochester to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Rochester, NY area. Financing options available.

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Top Products

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$688.00 - $988.00
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Shullden Dining Room Set

Serve up casual elegance with this dining package. Its approachable character ushers a relaxed feel into kitchen nooks and small dining rooms. Simp...

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Johnelle Occasional Table Set

Homey. Hearty. Heavenly hued. Luring with a distressed weathered gray finish and square baluster legs set on a broad lower shelf for great presence...

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Wynnlow 63" TV Stand image Save 34% Save %
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Wynnlow 63" TV Stand

This TV stand with fireplace option is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...

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Correze Power Reclining Sectional with Chaise image Save 25% Save %
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Correze Power Reclining Sectional with Chaise

Truly putting high design into recline, this power reclining sectional with chaise proves that just because you’re a recliner doesn’t mean you have...

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Nerviano Recliner image
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Nerviano Recliner

Indulge in comfort—while saving on space—with this zero wall recliner. This zero wall design means you only need a few inches of room between the b...

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Jolina Box (Set of 3) image
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Jolina Box (Set of 3)

3D Available

This set of three keepsake boxes makes storage so quietly understated. The black cover is complemented inside with a black velvet lining. The perfe...

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Lodanna Bed with 2 Storage Drawers image
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$988.00 - $1,188.00
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Lodanna Bed with 2 Storage Drawers

3D Available

Reminiscent of Hollywood glamour of yesteryear, this king panel bed with storage interprets luxury in a decidedly modern way. Sumptuous details inc...

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Lodanna Bed image
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Lodanna Bed

3D Available

Reminiscent of Hollywood glamour of yesteryear, this king panel bed interprets luxury in a decidedly modern way. Sumptuous details include button-t...

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$788.00 - $1,088.00
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Ralinksi Dresser image
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$388.00
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Ralinksi Dresser

3D Available

With its clean-lined look and modern attitude, this dresser is a fresh style awakening. A warm gray hue over replicated oak grain easily complement...

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Ralinksi Bedroom Mirror image
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Ralinksi Bedroom Mirror

With its clean-lined look and modern attitude, this mirror is a fresh style awakening. A warm gray hue over replicated oak grain easily complements...

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Ralinksi Chest of Drawers image
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Ralinksi Chest of Drawers

3D Available

With its clean-lined look and modern attitude, this chest of drawers is a fresh style awakening. A warm gray hue over replicated oak grain easily c...

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Ralinksi Nightstand image
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Ralinksi Nightstand

With its clean-lined look and modern attitude, this nightstand is a fresh style awakening. A warm gray hue over replicated oak grain easily complem...

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Ralinksi Dresser and Mirror image
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Ralinksi Dresser and Mirror

3D Available

With its clean-lined look and modern attitude, this dresser and mirror is a fresh style awakening. A warm gray hue over replicated oak grain easily...

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Wynnlow Dresser image
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Wynnlow Dresser

3D Available

This dresser is sure to win your heart with its daring, designer take on modern rustic style. The dresser’s crisp, clean and minimalist-chic profil...

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Wynnlow Chest of Drawers image
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Wynnlow Chest of Drawers

3D Available

This chest of drawers is sure to win your heart with its daring designer take on modern rustic. The bedroom chest’s crisp, clean and minimalist-chi...

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Wynnlow Nightstand image
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Wynnlow Nightstand

3D Available

This nightstand is sure to win your heart with its daring designer take on modern rustic. The nightstand’s crisp, clean and minimalist-chic profile...

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Wynnlow Dresser and Mirror image
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Wynnlow Dresser and Mirror

3D Available

This dresser and mirror set is sure to win your heart with its daring designer take on modern rustic. The dresser and mirror's crisp, clean and min...

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$688.00
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Wynnlow Crossbuck Bed image
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Wynnlow Crossbuck Bed

3D Available

This queen crossbuck panel bed is sure to win your heart with its daring designer take on modern rustic. The bed’s crisp, clean and minimalist-chic...

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Shullden Drop Leaf Dining Table image
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Shullden Drop Leaf Dining Table

3D Available

Serve up casual elegance with this drop leaf dining table. Its approachable character ushers a relaxed feel into kitchen nooks and small dining roo...

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$388.00
$388.00 - $388.00
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Wynnlow TV Stand with Electric Fireplace image
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$788.00
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$588.00

Wynnlow TV Stand with Electric Fireplace

This TV stand with LED fireplace insert is sure to win your heart with its daring designer take on country living. Its crisp, clean and minimalist-...

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$788.00
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$588.00
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$588.00
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Save up to 26% Save %
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Wynnlow Bedroom Set

This bedroom package is sure to win your heart with its daring designer take on modern rustic. The bed, mirror and dresser’s crisp, clean and minim...

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$1,088.00 - $2,088.00
$1,088.00 - $2,088.00
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Save 28% Save %
$1,088.00
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$788.00

Tulen Reclining Sofa

3D Available

This reclining sofa puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go for...

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$1,088.00
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$1,088.00
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$688.00
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$488.00

Tulen Recliner

3D Available

This rocker recliner puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go fo...

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$688.00
$688.00 - $688.00
$688.00
$488.00
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$488.00
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Save up to 24% Save %
$1,988.00 - $2,488.00
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$1,488.00

Tulen Living Room Set

This reclining sofa, loveseat and recliner set puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with sof...

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$1,988.00 - $2,488.00
$1,988.00 - $2,488.00
$1,988.00
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$1,488.00 - $1,888.00
$1,488.00
Save up to 24% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Upstate Furniture Outlet (Rochester, NY) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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