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Consumer Choice

Shop the Consumer Choice collection at Upstate Furniture Outlet in Rochester, NY. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Rochester to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Rochester, NY area. Financing options available.

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Willowton 4-Piece Entertainment Center with Electric Fireplace image Save up to 26% Save %
$1,188.00 - $1,888.00
$1,188.00 - $1,888.00
$1,188.00
$888.00 - $1,388.00
$888.00 - $1,388.00
$888.00

Willowton 4-Piece Entertainment Center with Electric Fireplace

This entertainment center with fireplace insert is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its white...

View full details
$1,188.00 - $1,888.00
$1,188.00 - $1,888.00
$1,188.00
$888.00 - $1,388.00
$888.00 - $1,388.00
$888.00
Save up to 26% Save %
Willowton 64" TV Stand with Electric Fireplace image Save 30% Save %
$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00

Willowton 64" TV Stand with Electric Fireplace

This TV stand with fireplace insert is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewashed finish i...

View full details
$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00
Save 30% Save %
Willowton 4-Piece Entertainment Center image Save up to 23% Save %
$688.00 - $1,288.00
$688.00 - $1,288.00
$688.00
$488.00 - $988.00
$488.00 - $988.00
$488.00

Willowton 4-Piece Entertainment Center

This entertainment center with fireplace option is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Whitewash...

View full details
$688.00 - $1,288.00
$688.00 - $1,288.00
$688.00
$488.00 - $988.00
$488.00 - $988.00
$488.00
Save up to 23% Save %
Willowton 64" TV Stand image Save 34% Save %
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00

Willowton 64" TV Stand

This TV stand with fireplace option is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewash finish is ...

View full details
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
Save 34% Save %
Bernadate Table Lamp (Set of 2) image
Save 35% Save %
$288.00
$288.00 - $288.00
$288.00
$188.00
$188.00 - $188.00
$188.00

Bernadate Table Lamp (Set of 2)

With its whitewash finish, this table lamp is full of character and style. Its candlestick design and drum shade will add a dose of casual chicness...

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$288.00
$288.00 - $288.00
$288.00
$188.00
$188.00 - $188.00
$188.00
Save 35% Save %
Bernadate Floor Lamp image
Save 35% Save %
$288.00
$288.00 - $288.00
$288.00
$188.00
$188.00 - $188.00
$188.00

Bernadate Floor Lamp

With its whitewash finish, this floor lamp is full of character and style. Its candlestick design and drum shade will add a dose of casual chicness...

View full details
$288.00
$288.00 - $288.00
$288.00
$188.00
$188.00 - $188.00
$188.00
Save 35% Save %
Save 23% Save %
$1,288.00
$1,288.00 - $1,288.00
$1,288.00
$988.00
$988.00 - $988.00
$988.00

Willowton TV Stand

Looking to create a coastal cottage or shabby chic inspired retreat? This entertainment center is the solution. Specifications▶ Specifications Det...

View full details
$1,288.00
$1,288.00 - $1,288.00
$1,288.00
$988.00
$988.00 - $988.00
$988.00
Save 23% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Upstate Furniture Outlet (Rochester, NY) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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