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Consumer Choice

Shop the Consumer Choice collection at Upstate Furniture Outlet in Rochester, NY. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Rochester to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Rochester, NY area. Financing options available.

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Sweed Valley Pouf image Save 35% Save %
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Sweed Valley Pouf

Natural beauty is always in vogue, and this pouf proves it. Its braided design, in natural and white hues, is simple yet fresh. Stylish stitching a...

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Burkhaus Dining Chair image Save 35% Save %
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Burkhaus Dining Chair

3D Available

Dressed to thrill, this simply stunning armless dining chair offers a high-design look at a down-to-earth price. Ultra sleek lines are accentuated ...

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Burkhaus Dining Arm Chair image Save 26% Save %
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Burkhaus Dining Arm Chair

3D Available

Dressed to thrill, this simply stunning host chair offers a high-design look at a down-to-earth price. Ultra sleek lines are accentuated with a dar...

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$388.00
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Cabalynn Dining Chair image Save 35% Save %
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Cabalynn Dining Chair

3D Available

This dining chair sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is reflected i...

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$2,888.00 - $3,788.00
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Next-Gen DuraPella Power Reclining Sectional

3D Available

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional,...

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Next-Gen DuraPella Power Recliner

3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

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$1,188.00 - $2,288.00
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Porter Bed image
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Porter Bed

3D Available

The quality craftsmanship is clear to see. The classic design elements—including bun feet—are easy to love. Satisfying your taste for vintage inspi...

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Anarasia Dresser

3D Available

This dresser's crisp cottage white gives traditional Louis Philippe profiling a delightful style awakening. The look is timeless. The feel? Right a...

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Haddigan Counter Height Dining Bench

New Product - Professional Photography Coming Soon

What’s fresh on the menu? The addition of bench seating in the dining room. With its plush cushioning and stylish button-tufted faux leather uphols...

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$288.00
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Terra Sleep Medium Mattress

Peaceful zzz’s, positive impact. This mattress prioritizes conscious craftsmanship without sacrificing the luxurious sleep you love. Pressure-relie...

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Millennium Luxury Plush Gel Latex Hybrid Mattress

Discover the luxury of this hybrid plush mattress. A layer of cooling gel latex and two layers of temperature-regulating material keep you at a com...

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Millennium Cushion Firm Gel Memory Foam Hybrid Mattress

Discover the luxury of this twin XL hybrid mattress. Two layers of temperature-regulating material keep you at a comfortable temperature all night ...

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Millennium Luxury Gel Memory Foam Mattress

When it comes to your comfort, discover the luxury of this queen gel memory foam mattress. Cooling gel copper-infused memory foam and two layers of...

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Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4) image
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Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4)

Luxurious comfort, meet outdoor living. This furniture set brings superior seating areas alfresco, taking cues from contemporary interiors with its...

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5Z-Relaxation Power Reclining Loveseat with Console

Masterfully blend high style and must-have comfort with this power reclining loveseat. Its clean, transitional look is crafted with luxury in mind,...

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$3,288.00
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5Z-Relaxation Power Reclining Sofa

Masterfully blend high style and must-have comfort with this power reclining sofa. Its clean, transitional look is crafted with luxury in mind, com...

View full details
$3,288.00
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Modmax II Power Reclining Sectional

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

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Modmax II Power Reclining Sectional with Chaise

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

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Modmax II Power Reclining Sectional with Chaise and Audio Consoles

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

View full details
$3,688.00 - $4,988.00
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$588.00
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Newellen Recliner

Why choose between classic comfort and modern design? This recliner welcomes day-to-day relaxation in style. Its dimensional, menswear-inspired uph...

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$588.00
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4Z-Serenity Zone Power Lift Recliner

3D Available

Enjoy effortless comfort at the touch of a button with this power lift recliner. Kick back, adjust the headrest and find the perfect level of lumba...

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Acklen Place Power Reclining Sectional Loveseat

Enjoy the endless adaptability of this power reclining sectional loveseat. Whether youÕre hosting guests, setting up for movie night or just need a...

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Brannigan Reclining Loveseat

Experience ultimate comfort with this power reclining sectional. Generously cushioned with plush bustle back styling and pillow top track arms, it'...

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$1,288.00
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Acklen Place Power Reclining Sectional Sofa

Enjoy the endless adaptability of this power reclining sectional sofa. Whether youÕre hosting guests, setting up for movie night or just need a ref...

View full details
$2,388.00
$2,388.00 - $2,388.00
$2,388.00
$1,788.00
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$1,788.00
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Upstate Furniture Outlet (Rochester, NY) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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