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Consumer Choice

Shop the Consumer Choice collection at Upstate Furniture Outlet in Rochester, NY. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Rochester to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Rochester, NY area. Financing options available.

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Bellaby 4-Piece Entertainment Center with Electric Fireplace image Save up to 26% Save %
$1,188.00 - $1,888.00
$1,188.00 - $1,888.00
$1,188.00
$888.00 - $1,388.00
$888.00 - $1,388.00
$888.00

Bellaby 4-Piece Entertainment Center with Electric Fireplace

Express your farmhouse style with this entertainment center. Its wispy white finish over replicated oak wood grain is a delightful change from the ...

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$1,188.00 - $1,888.00
$1,188.00 - $1,888.00
$1,188.00
$888.00 - $1,388.00
$888.00 - $1,388.00
$888.00
Save up to 26% Save %
Bellaby 63" TV Stand with Electric Fireplace image Save 30% Save %
$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00

Bellaby 63" TV Stand with Electric Fireplace

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...

View full details
$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00
Save 30% Save %
Bellaby 4-Piece Entertainment Center with Fireplace image Save 26% Save %
$1,888.00
$1,888.00 - $1,888.00
$1,888.00
$1,388.00
$1,388.00 - $1,388.00
$1,388.00

Bellaby 4-Piece Entertainment Center with Fireplace

Express your farmhouse style with this entertainment center with fireplace insert. Its wispy white finish over replicated oak wood grain is a delig...

View full details
$1,888.00
$1,888.00 - $1,888.00
$1,888.00
$1,388.00
$1,388.00 - $1,388.00
$1,388.00
Save 26% Save %
Bellaby 63" TV Stand with Fireplace image Save 30% Save %
$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00

Bellaby 63" TV Stand with Fireplace

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...

View full details
$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00
Save 30% Save %
Bellaby 63" TV Stand image
Save 34% Save %
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00

Bellaby 63" TV Stand

Express your farmhouse style with this TV stand. Its wispy white finish over replicated oak wood grain is a delightful change from the ordinary. Cl...

View full details
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
Save 34% Save %
Willowton 64" TV Stand image
Save 34% Save %
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00

Willowton 64" TV Stand

This TV stand with fireplace option is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewash finish is ...

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$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
Save 34% Save %
Realyn End Table image
Save 26% Save %
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00

Realyn End Table

Elevating the art of traditional cottage styling, this round end table is sure to serve you beautifully for years to come. Its antiqued two-tone ae...

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$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00
Save 26% Save %
Realyn Sofa Table image
Save 34% Save %
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00

Realyn Sofa Table

Elevating the art of traditional cottage styling, this demilune sofa table is sure to serve you beautifully for years to come. Antiqued two-tone ae...

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$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
Save 34% Save %
Realyn Coffee Table image
Save 34% Save %
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00

Realyn Coffee Table

Elevating the art of traditional cottage styling, this oval coffee table is sure to serve you beautifully for years to come. Antiqued two-tone aest...

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$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
Save 34% Save %
Realyn Coffee Table with Lift Top image
Save 34% Save %
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00

Realyn Coffee Table with Lift Top

This lift top coffee table is traditional cottage styling taken to a new level. Antiqued two-tone finish blends a chipped white with a distressed w...

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$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
Save 34% Save %
Realyn Chairside End Table image
Save 26% Save %
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00

Realyn Chairside End Table

This chairside end table is traditional cottage styling made for modern living. Antiqued two-tone finish blends a chipped white with a distressed w...

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$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00
Save 26% Save %
Wystfield Chairside End Table image
Save 35% Save %
$288.00
$288.00 - $288.00
$288.00
$188.00
$188.00 - $188.00
$188.00

Wystfield Chairside End Table

Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this chairside end table elevates the a...

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$288.00
$288.00 - $288.00
$288.00
$188.00
$188.00 - $188.00
$188.00
Save 35% Save %
Wystfield End Table image
Save 26% Save %
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00

Wystfield End Table

Double take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this end table elevates the art of rust...

View full details
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00
Save 26% Save %
Wystfield Coffee Table image
Save 29% Save %
$688.00
$688.00 - $688.00
$688.00
$488.00
$488.00 - $488.00
$488.00

Wystfield Coffee Table

Double take. Sporting a two-tone finish, dual-sided lid design and expansive storage space, this square coffee table takes the art of rustic farmho...

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$688.00
$688.00 - $688.00
$688.00
$488.00
$488.00 - $488.00
$488.00
Save 29% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Upstate Furniture Outlet (Rochester, NY) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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