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Consumer Choice

Shop the Consumer Choice collection at Upstate Furniture Outlet in Rochester, NY. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Rochester to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Rochester, NY area. Financing options available.

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$788.00
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Trinell Bookcase Bed

Whether she loves horses or he's a cowboy at heart, this full bookcase bed matches their authenticity. Its rustic finish, plank-style details and n...

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$788.00
$788.00 - $788.00
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Juararo Dresser and Mirror

3D Available

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this dresser and mirror set has a vintage finis...

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$988.00
$988.00 - $988.00
$988.00
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$688.00
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$788.00
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$588.00 - $588.00
$588.00

Juararo Dresser

3D Available

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this dresser has a vintage finish that is remin...

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$788.00
$788.00 - $788.00
$788.00
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$588.00
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$688.00
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$488.00

Juararo Chest of Drawers

3D Available

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this chest of drawers has a vintage finish that...

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$688.00
$688.00 - $688.00
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$388.00
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Drystan Nightstand

3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom nightstand. A refined take...

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$388.00
$388.00 - $388.00
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$988.00
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Drystan Youth Bed with 2 Storage Drawers

3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed with storage. A ...

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$988.00
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$588.00
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$388.00 - $388.00
$388.00

Drystan Youth Bed

3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed. A refined take ...

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$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
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Drystan Narrow Chest

3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this narrow bedroom chest. A refined ta...

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Drystan Dresser and Mirror

3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this dresser and mirror set. A refined ...

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$688.00
$688.00 - $688.00
$688.00
$488.00
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$388.00

Drystan Dresser

3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom dresser. A refined take on...

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$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
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Drystan Chest of Drawers

3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom chest. A refined take on b...

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$588.00
$588.00 - $588.00
$588.00
$388.00
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$388.00
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$188.00
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Drystan Bedroom Mirror

3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this mirror. A refined take on barn boa...

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$188.00
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$1,188.00
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Derekson Youth Bed with 6 Storage Drawers

3D Available

Modern yet hefty. This full panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design...

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$1,188.00
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Derekson Youth Bed

3D Available

Modern yet hefty. This full panel bed makes an urban eclectic statement. Seasoned raw wood look merges with the clean lined design we love today. M...

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$588.00
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$688.00
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$488.00

Derekson Dresser and Mirror

3D Available

Modern yet hefty. This dresser and mirror set makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we l...

View full details
$688.00
$688.00 - $688.00
$688.00
$488.00
$488.00 - $488.00
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$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00

Derekson Dresser

3D Available

Modern yet hefty. This dresser makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A mu...

View full details
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
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$188.00
$188.00 - $188.00
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$88.00
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$88.00

Derekson Bedroom Mirror

3D Available

Modern yet hefty. This mirror makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A mut...

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$188.00
$188.00 - $188.00
$188.00
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$88.00 - $88.00
$88.00
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Baystorm Youth Bed

3D Available

Rest in the casually cool style of this twin panel bed. Its driftwood and smoky finish gives this bed an easy-going vibe that's perfect for creatin...

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$588.00
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Save up to 53% Save %
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Caitbrook Counter Height Upholstered Bar Stool

3D Available

Bring a relaxed yet refined sense of good taste to a space with this upholstered stool. The clean-lined frame sports a gray-washed finish that’s so...

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$188.00 - $288.00
$188.00 - $288.00
$188.00
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Caitbrook Counter Height Dining Table

3D Available

Perfect portion. Striking a simply chic pose, this dining room counter table serves up high style on a smaller scale. Its antiqued gray wash finish...

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$588.00
$588.00 - $588.00
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$388.00
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$388.00
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Save up to 28% Save %
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Caitbrook Counter Height Dining Package

Perfect portion. Striking a simply chic pose, this dining package serves up high style on a smaller scale. Its antiqued gray wash finish gives the ...

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$788.00 - $1,088.00
$788.00 - $1,088.00
$788.00
$588.00 - $788.00
$588.00 - $788.00
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Save up to 28% Save %
Save 26% Save %
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00

Juararo Nightstand

3D Available

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this nightstand has a vintage finish that is re...

View full details
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00
Save 26% Save %
Save 26% Save %
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00

Derekson Nightstand

3D Available

Modern yet hefty. This nightstand makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A...

View full details
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00
Save 26% Save %
Save 34% Save %
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00

Derekson Chest of Drawers

3D Available

Modern yet hefty. This chest of drawers makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love to...

View full details
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
Save 34% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Upstate Furniture Outlet (Rochester, NY) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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