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Consumer Choice

Shop the Consumer Choice collection at Upstate Furniture Outlet in Rochester, NY. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Rochester to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Rochester, NY area. Financing options available.

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Trinell Pier image Save up to 26% Save %
$288.00 - $388.00
$288.00 - $388.00
$288.00
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$188.00

Trinell Pier

Entertain a rugged yet refined sense of style with this entertainment center pier. Its rustic finish and plank-style details pay homage to reclaime...

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$288.00 - $388.00
$288.00 - $388.00
$288.00
$188.00 - $288.00
$188.00 - $288.00
$188.00
Save up to 26% Save %
Wynnlow 63" TV Stand with Electric Fireplace image Save 30% Save %
$988.00
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$688.00
$688.00 - $688.00
$688.00

Wynnlow 63" TV Stand with Electric Fireplace

This TV stand with fireplace insert is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...

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$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00
Save 30% Save %
Wynnlow 4-Piece Entertainment Center with Electric Fireplace image Save up to 26% Save %
$1,188.00 - $1,888.00
$1,188.00 - $1,888.00
$1,188.00
$888.00 - $1,388.00
$888.00 - $1,388.00
$888.00

Wynnlow 4-Piece Entertainment Center with Electric Fireplace

This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

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$1,188.00 - $1,888.00
$1,188.00 - $1,888.00
$1,188.00
$888.00 - $1,388.00
$888.00 - $1,388.00
$888.00
Save up to 26% Save %
Wynnlow 4-Piece Entertainment Center image Save up to 23% Save %
$788.00 - $1,288.00
$788.00 - $1,288.00
$788.00
$588.00 - $988.00
$588.00 - $988.00
$588.00

Wynnlow 4-Piece Entertainment Center

This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

View full details
$788.00 - $1,288.00
$788.00 - $1,288.00
$788.00
$588.00 - $988.00
$588.00 - $988.00
$588.00
Save up to 23% Save %
Todoe Coffee Table with Lift Top image
Save 30% Save %
$988.00
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$988.00
$688.00
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Todoe Coffee Table with Lift Top

Mixed material lift top table truly elevates rustic-industrial style. Weather-washed pine wood and veneers are contrasted with canted metal legs an...

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$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
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Todoe End Table with USB Ports & Outlets image
Save 26% Save %
$388.00
$388.00 - $388.00
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$288.00
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$288.00

Todoe End Table with USB Ports & Outlets

Take a stance for rustic-industrial style with this mixed material end table. Weather-washed pine wood and veneers are contrasted with canted metal...

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$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00
Save 26% Save %
Watson Sofa/Console Table image
Save 26% Save %
$388.00
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$388.00
$288.00
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$288.00

Watson Sofa/Console Table

Drawing from the beauty of clean-lined mid-century design, this sofa table feels right at home in today’s modern spaces. Oil-rubbed distressing on ...

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$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
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Watson End Table image
Save 35% Save %
$288.00
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$288.00
$188.00
$188.00 - $188.00
$188.00

Watson End Table

Drawing from the beauty of clean-lined mid-century design, this square end table feels right at home in today’s modern spaces. Oil-rubbed distressi...

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$288.00
$288.00 - $288.00
$288.00
$188.00
$188.00 - $188.00
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Watson Coffee Table image
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$388.00
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$288.00
$288.00 - $288.00
$288.00

Watson Coffee Table

Showing off big-time with oversized tabletop space, this rectangular coffee table serves up major contemporary style. Drawing from the beauty of cl...

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$388.00
$388.00 - $388.00
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$288.00
$288.00 - $288.00
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Roybeck Accent Cabinet image
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$588.00
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$388.00
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$388.00

Roybeck Accent Cabinet

3D Available

Accentuate your affinity for modern farmhouse living with this accent cabinet. Distinctive features include a natural acacia colored finish, dark b...

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$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
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Roybeck Table (Set of 3) image
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$688.00
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$488.00
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$488.00

Roybeck Table (Set of 3)

3D Available

This accent table set combines modern appeal with the rustic qualities of wood for a striking design. Beautiful butterfly-patterned veneer transfor...

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$688.00
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$488.00
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Noorbrook Table (Set of 3) image
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$588.00
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Noorbrook Table (Set of 3)

Introduce a handsome country feel in your living area with this casual occasional table set. Planked tops with a breadboard layup supported on cant...

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$588.00
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$388.00 - $388.00
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Wadeworth Table (Set of 3) image
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$288.00
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Wadeworth Table (Set of 3)

Casual and industrial can take you so many places with this accent table set. From driftwood beachy to uptown urban, this set provides the contempo...

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$288.00
$288.00 - $288.00
$288.00
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$188.00 - $188.00
$188.00
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Upstate Furniture Outlet (Rochester, NY) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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