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Consumer Choice

Shop the Consumer Choice collection at Upstate Furniture Outlet in Rochester, NY. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Rochester to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Rochester, NY area. Financing options available.

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Trinell Pier image Save up to 26% Save %
$288.00 - $388.00
$288.00 - $388.00
$288.00
$188.00 - $288.00
$188.00 - $288.00
$188.00

Trinell Pier

Entertain a rugged yet refined sense of style with this entertainment center pier. Its rustic finish and plank-style details pay homage to reclaime...

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$288.00 - $388.00
$288.00 - $388.00
$288.00
$188.00 - $288.00
$188.00 - $288.00
$188.00
Save up to 26% Save %
Wynnlow 63" TV Stand with Electric Fireplace image Save 30% Save %
$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00

Wynnlow 63" TV Stand with Electric Fireplace

This TV stand with fireplace insert is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...

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$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00
Save 30% Save %
Bellaby 4-Piece Entertainment Center with Fireplace image Save 26% Save %
$1,888.00
$1,888.00 - $1,888.00
$1,888.00
$1,388.00
$1,388.00 - $1,388.00
$1,388.00

Bellaby 4-Piece Entertainment Center with Fireplace

Express your farmhouse style with this entertainment center with fireplace insert. Its wispy white finish over replicated oak wood grain is a delig...

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$1,888.00
$1,888.00 - $1,888.00
$1,888.00
$1,388.00
$1,388.00 - $1,388.00
$1,388.00
Save 26% Save %
Bellaby 63" TV Stand with Fireplace image Save 30% Save %
$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00

Bellaby 63" TV Stand with Fireplace

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...

View full details
$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00
Save 30% Save %
Todoe End Table with USB Ports & Outlets image
Save 26% Save %
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00

Todoe End Table with USB Ports & Outlets

Take a stance for rustic-industrial style with this mixed material end table. Weather-washed pine wood and veneers are contrasted with canted metal...

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$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00
Save 26% Save %
Tyler Creek End Table image
Save 26% Save %
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00

Tyler Creek End Table

3D Available

Shabby chic with a hint of down-home country, this rectangular end table is all the talk of today’s design world. Wood grain shows through the weat...

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$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00
Save 26% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Upstate Furniture Outlet (Rochester, NY) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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