Consumer Choice

Shop the Consumer Choice collection at Upstate Furniture Outlet in Rochester, NY. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Rochester to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Rochester, NY area. Financing options available.

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Dairville Floor Mirror

This floor mirror combines effortless beauty and design with carefree function. It brings both height and light to your space, with its naturally b...

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Hyanna Bed

3D Available

Inspired by natural beauty, refined to perfection. This king panel bed brings cozy outdoor vibes to your bedroom with its warm and inviting golden ...

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Hyanna Panel Storage Bed

3D Available

Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

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Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer image

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Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer

3D Available

Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

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Hyanna Panel Storage Bed with 2 Under Bed Storage Drawer image

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Hyanna Panel Storage Bed with 2 Under Bed Storage Drawer

3D Available

Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

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Hyanna Bed with 1 Side Storage

3D Available

Inspired by natural beauty, refined to perfection. With its warm and inviting golden rustic finish, the Hyanna full panel bed with storage brings c...

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Hyanna Bed with 2 Side Storage

3D Available

Inspired by natural beauty, refined to perfection. With its warm and inviting golden rustic finish, the Hyanna twin panel bed with storage brings c...

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Derekson Youth Panel Headboard

When you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-hewn, with appe...

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3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this twin panel bed with storage. A ref...

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Jocelyne Tray (Set of 2)

Serve it up in style. Whether reserved for special gatherings or part of your everyday table display, this set of wood and metal trays is loaded wi...

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Jolina Box (Set of 3)

3D Available

This set of three keepsake boxes makes storage so quietly understated. The black cover is complemented inside with a black velvet lining. The perfe...

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Lodanna Bed with 2 Storage Drawers image

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Lodanna Bed with 2 Storage Drawers

3D Available

Reminiscent of Hollywood glamour of yesteryear, this king panel bed with storage interprets luxury in a decidedly modern way. Sumptuous details inc...

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Lodanna Bed

3D Available

Reminiscent of Hollywood glamour of yesteryear, this king panel bed interprets luxury in a decidedly modern way. Sumptuous details include button-t...

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Juararo Bed

3D Available

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this California king poster bed has a vintage-s...

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Ralinksi Dresser

3D Available

With its clean-lined look and modern attitude, this dresser is a fresh style awakening. A warm gray hue over replicated oak grain easily complement...

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Ralinksi Bedroom Mirror

With its clean-lined look and modern attitude, this mirror is a fresh style awakening. A warm gray hue over replicated oak grain easily complements...

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Ralinksi Chest of Drawers

3D Available

With its clean-lined look and modern attitude, this chest of drawers is a fresh style awakening. A warm gray hue over replicated oak grain easily c...

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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Upstate Furniture Outlet (Rochester, NY) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

Consumer Choice

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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Why should I shop Consumer Choice?

Do you deliver Consumer Choice items?

Can I finance a Consumer Choice purchase?

Can I see these items in person?

What if my item arrives damaged?