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Consumer Choice

Shop the Consumer Choice collection at Upstate Furniture Outlet in Rochester, NY. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Rochester to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Rochester, NY area. Financing options available.

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Trinell 4-Piece Entertainment Center with Electric Fireplace image Save up to 26% Save %
$1,188.00 - $1,888.00
$1,188.00 - $1,888.00
$1,188.00
$888.00 - $1,388.00
$888.00 - $1,388.00
$888.00

Trinell 4-Piece Entertainment Center with Electric Fireplace

Entertain a rugged yet refined sense of style with this entertainment center. Its rustic finish and plank-style details pay homage to reclaimed bar...

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$1,188.00 - $1,888.00
$1,188.00 - $1,888.00
$1,188.00
$888.00 - $1,388.00
$888.00 - $1,388.00
$888.00
Save up to 26% Save %
Trinell 63" TV Stand with Electric Fireplace image Save 30% Save %
$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00

Trinell 63" TV Stand with Electric Fireplace

This TV stand with fireplace option makes home on the range look so alluring. The aesthetic is earthy yet clean and sophisticated, with a rustic fi...

View full details
$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00
Save 30% Save %
Trinell 4-Piece Entertainment Center image Save up to 23% Save %
$688.00 - $1,288.00
$688.00 - $1,288.00
$688.00
$488.00 - $988.00
$488.00 - $988.00
$488.00

Trinell 4-Piece Entertainment Center

Entertain a rugged yet refined sense of style with this 4-piece entertainment center. Its rustic finish and plank-style details pay homage to recla...

View full details
$688.00 - $1,288.00
$688.00 - $1,288.00
$688.00
$488.00 - $988.00
$488.00 - $988.00
$488.00
Save up to 23% Save %
Trinell 63" TV Stand image Save 34% Save %
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00

Trinell 63" TV Stand

This TV stand with fireplace option makes your home on the range look so alluring. The aesthetic is earthy yet clean and sophisticated, paying homa...

View full details
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
Save 34% Save %
Trinell Pier image
Save up to 26% Save %
$288.00 - $388.00
$288.00 - $388.00
$288.00
$188.00 - $288.00
$188.00 - $288.00
$188.00

Trinell Pier

Entertain a rugged yet refined sense of style with this entertainment center pier. Its rustic finish and plank-style details pay homage to reclaime...

View full details
$288.00 - $388.00
$288.00 - $388.00
$288.00
$188.00 - $288.00
$188.00 - $288.00
$188.00
Save up to 26% Save %
Wynnlow 63" TV Stand with Electric Fireplace image
Save 30% Save %
$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00

Wynnlow 63" TV Stand with Electric Fireplace

This TV stand with fireplace insert is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...

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$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00
Save 30% Save %
Wynnlow 4-Piece Entertainment Center with Electric Fireplace image
Save up to 26% Save %
$1,188.00 - $1,888.00
$1,188.00 - $1,888.00
$1,188.00
$888.00 - $1,388.00
$888.00 - $1,388.00
$888.00

Wynnlow 4-Piece Entertainment Center with Electric Fireplace

This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

View full details
$1,188.00 - $1,888.00
$1,188.00 - $1,888.00
$1,188.00
$888.00 - $1,388.00
$888.00 - $1,388.00
$888.00
Save up to 26% Save %
Wynnlow 4-Piece Entertainment Center image
Save up to 23% Save %
$788.00 - $1,288.00
$788.00 - $1,288.00
$788.00
$588.00 - $988.00
$588.00 - $988.00
$588.00

Wynnlow 4-Piece Entertainment Center

This entertainment center is sure to win your heart with its daring designer take on modern rustic. Its crisp, clean and minimalist-chic profile is...

View full details
$788.00 - $1,288.00
$788.00 - $1,288.00
$788.00
$588.00 - $988.00
$588.00 - $988.00
$588.00
Save up to 23% Save %
Bellaby 63" TV Stand with Electric Fireplace image
Save 30% Save %
$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00

Bellaby 63" TV Stand with Electric Fireplace

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...

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$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00
Save 30% Save %
Bellaby 4-Piece Entertainment Center with Fireplace image
Save 26% Save %
$1,888.00
$1,888.00 - $1,888.00
$1,888.00
$1,388.00
$1,388.00 - $1,388.00
$1,388.00

Bellaby 4-Piece Entertainment Center with Fireplace

Express your farmhouse style with this entertainment center with fireplace insert. Its wispy white finish over replicated oak wood grain is a delig...

View full details
$1,888.00
$1,888.00 - $1,888.00
$1,888.00
$1,388.00
$1,388.00 - $1,388.00
$1,388.00
Save 26% Save %
Bellaby 63" TV Stand with Fireplace image
Save 30% Save %
$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00

Bellaby 63" TV Stand with Fireplace

Express your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...

View full details
$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00
Save 30% Save %
Bellaby 63" TV Stand image
Save 34% Save %
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00

Bellaby 63" TV Stand

Express your farmhouse style with this TV stand. Its wispy white finish over replicated oak wood grain is a delightful change from the ordinary. Cl...

View full details
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
Save 34% Save %
Willowton 4-Piece Entertainment Center with Electric Fireplace image
Save up to 26% Save %
$1,188.00 - $1,888.00
$1,188.00 - $1,888.00
$1,188.00
$888.00 - $1,388.00
$888.00 - $1,388.00
$888.00

Willowton 4-Piece Entertainment Center with Electric Fireplace

This entertainment center with fireplace insert is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its white...

View full details
$1,188.00 - $1,888.00
$1,188.00 - $1,888.00
$1,188.00
$888.00 - $1,388.00
$888.00 - $1,388.00
$888.00
Save up to 26% Save %
Willowton 64" TV Stand with Electric Fireplace image
Save 30% Save %
$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00

Willowton 64" TV Stand with Electric Fireplace

This TV stand with fireplace insert is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewashed finish i...

View full details
$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00
Save 30% Save %
Willowton 4-Piece Entertainment Center image
Save up to 23% Save %
$688.00 - $1,288.00
$688.00 - $1,288.00
$688.00
$488.00 - $988.00
$488.00 - $988.00
$488.00

Willowton 4-Piece Entertainment Center

This entertainment center with fireplace option is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Whitewash...

View full details
$688.00 - $1,288.00
$688.00 - $1,288.00
$688.00
$488.00 - $988.00
$488.00 - $988.00
$488.00
Save up to 23% Save %
Willowton 64" TV Stand image
Save 34% Save %
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00

Willowton 64" TV Stand

This TV stand with fireplace option is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewash finish is ...

View full details
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
Save 34% Save %
Todoe Coffee Table with Lift Top image
Save 30% Save %
$988.00
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$988.00
$688.00
$688.00 - $688.00
$688.00

Todoe Coffee Table with Lift Top

Mixed material lift top table truly elevates rustic-industrial style. Weather-washed pine wood and veneers are contrasted with canted metal legs an...

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$988.00
$988.00 - $988.00
$988.00
$688.00
$688.00 - $688.00
$688.00
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Todoe End Table with USB Ports & Outlets image
Save 26% Save %
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00

Todoe End Table with USB Ports & Outlets

Take a stance for rustic-industrial style with this mixed material end table. Weather-washed pine wood and veneers are contrasted with canted metal...

View full details
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00
Save 26% Save %
Loyaska Sofa Table image
Save 34% Save %
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00

Loyaska Sofa Table

3D Available

This sofa table is simple in design but big on style. Finished with a trend-right grayish brown wood tone, its bold, blocky profile and natural mar...

View full details
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
Save 34% Save %
Loyaska End Table image
Save 26% Save %
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00

Loyaska End Table

3D Available

This square end table is simple in design but big on style. Finished with a trend-right grayish brown wood tone, its bold, blocky profile and natur...

View full details
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00
Save 26% Save %
Loyaska Coffee Table image
Save 25% Save %
$788.00
$788.00 - $788.00
$788.00
$588.00
$588.00 - $588.00
$588.00

Loyaska Coffee Table

3D Available

This coffee table is simple in design but big on style. Finished with a trend-right grayish brown wood tone, its bold, blocky profile and natural m...

View full details
$788.00
$788.00 - $788.00
$788.00
$588.00
$588.00 - $588.00
$588.00
Save 25% Save %
Realyn End Table image
Save 26% Save %
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00

Realyn End Table

Elevating the art of traditional cottage styling, this round end table is sure to serve you beautifully for years to come. Its antiqued two-tone ae...

View full details
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00
Save 26% Save %
Realyn Sofa Table image
Save 34% Save %
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00

Realyn Sofa Table

Elevating the art of traditional cottage styling, this demilune sofa table is sure to serve you beautifully for years to come. Antiqued two-tone ae...

View full details
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
Save 34% Save %
Realyn Coffee Table image
Save 34% Save %
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00

Realyn Coffee Table

Elevating the art of traditional cottage styling, this oval coffee table is sure to serve you beautifully for years to come. Antiqued two-tone aest...

View full details
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
Save 34% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Upstate Furniture Outlet (Rochester, NY) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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