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Consumer Choice

Shop the Consumer Choice collection at Upstate Furniture Outlet in Rochester, NY. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Rochester to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Rochester, NY area. Financing options available.

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Loyaska Coffee Table image Save 25% Save %
$788.00
$788.00 - $788.00
$788.00
$588.00
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$588.00

Loyaska Coffee Table

3D Available

This coffee table is simple in design but big on style. Finished with a trend-right grayish brown wood tone, its bold, blocky profile and natural m...

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$788.00
$788.00 - $788.00
$788.00
$588.00
$588.00 - $588.00
$588.00
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Watson Coffee Table image Save 26% Save %
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00

Watson Coffee Table

Showing off big-time with oversized tabletop space, this rectangular coffee table serves up major contemporary style. Drawing from the beauty of cl...

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$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00
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Seton Creek Outdoor Sofa with Cushion image Save 24% Save %
$2,088.00
$2,088.00 - $2,088.00
$2,088.00
$1,588.00
$1,588.00 - $1,588.00
$1,588.00

Seton Creek Outdoor Sofa with Cushion

This sofa invites your casual contemporary style outdoors. With its resin wicker in a chic neutral hue, it expertly marries refined design with dur...

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$2,088.00
$2,088.00 - $2,088.00
$2,088.00
$1,588.00
$1,588.00 - $1,588.00
$1,588.00
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Seton Creek Outdoor Loveseat with Cushion image Save 24% Save %
$1,688.00
$1,688.00 - $1,688.00
$1,688.00
$1,288.00
$1,288.00 - $1,288.00
$1,288.00

Seton Creek Outdoor Loveseat with Cushion

This loveseat invites your casual contemporary style outdoors. With its resin wicker in a chic neutral hue, it expertly marries refined design with...

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$1,688.00
$1,688.00 - $1,688.00
$1,688.00
$1,288.00
$1,288.00 - $1,288.00
$1,288.00
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Seton Creek Outdoor Swivel Lounge with Cushion image
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$1,188.00
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$1,188.00
$888.00
$888.00 - $888.00
$888.00

Seton Creek Outdoor Swivel Lounge with Cushion

This swivel lounge chair invites your casual contemporary style outdoors. With its resin wicker in a chic neutral hue, it expertly marries refined ...

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$1,188.00
$1,188.00 - $1,188.00
$1,188.00
$888.00
$888.00 - $888.00
$888.00
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Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4) image
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$2,388.00
$2,388.00 - $2,388.00
$2,388.00
$1,788.00
$1,788.00 - $1,788.00
$1,788.00

Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4)

Luxurious comfort, meet outdoor living. This furniture set brings superior seating areas alfresco, taking cues from contemporary interiors with its...

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$2,388.00
$2,388.00 - $2,388.00
$2,388.00
$1,788.00
$1,788.00 - $1,788.00
$1,788.00
Save 25% Save %
Save 24% Save %
$3,288.00
$3,288.00 - $3,288.00
$3,288.00
$2,488.00
$2,488.00 - $2,488.00
$2,488.00

5Z-Relaxation Power Reclining Loveseat with Console

Masterfully blend high style and must-have comfort with this power reclining loveseat. Its clean, transitional look is crafted with luxury in mind,...

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$3,288.00
$3,288.00 - $3,288.00
$3,288.00
$2,488.00
$2,488.00 - $2,488.00
$2,488.00
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Save 24% Save %
$3,288.00
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$3,288.00
$2,488.00
$2,488.00 - $2,488.00
$2,488.00

5Z-Relaxation Power Reclining Sofa

Masterfully blend high style and must-have comfort with this power reclining sofa. Its clean, transitional look is crafted with luxury in mind, com...

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$3,288.00
$3,288.00 - $3,288.00
$3,288.00
$2,488.00
$2,488.00 - $2,488.00
$2,488.00
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Save up to 24% Save %
$2,288.00 - $3,788.00
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$2,288.00
$1,688.00 - $2,888.00
$1,688.00 - $2,888.00
$1,688.00

Modmax II Power Reclining Sectional

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

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$2,288.00 - $3,788.00
$2,288.00 - $3,788.00
$2,288.00
$1,688.00 - $2,888.00
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$1,688.00
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Save 23% Save %
$2,988.00
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$2,988.00
$2,288.00
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$2,288.00

Modmax II Power Reclining Sectional with Chaise

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

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$2,988.00
$2,988.00 - $2,988.00
$2,988.00
$2,288.00
$2,288.00 - $2,288.00
$2,288.00
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Save up to 24% Save %
$3,688.00 - $4,988.00
$3,688.00 - $4,988.00
$3,688.00
$2,788.00 - $3,788.00
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$2,788.00

Modmax II Power Reclining Sectional with Chaise and Audio Consoles

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

View full details
$3,688.00 - $4,988.00
$3,688.00 - $4,988.00
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$2,788.00 - $3,788.00
$2,788.00 - $3,788.00
$2,788.00
Save up to 24% Save %
Save 34% Save %
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00

Newellen Recliner

Why choose between classic comfort and modern design? This recliner welcomes day-to-day relaxation in style. Its dimensional, menswear-inspired uph...

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$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
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Save 26% Save %
$1,888.00
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$1,888.00
$1,388.00
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$1,388.00

4Z-Serenity Zone Power Lift Recliner

3D Available

Enjoy effortless comfort at the touch of a button with this power lift recliner. Kick back, adjust the headrest and find the perfect level of lumba...

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$1,888.00
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$1,888.00
$1,388.00
$1,388.00 - $1,388.00
$1,388.00
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$1,688.00
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$1,288.00

Acklen Place Power Reclining Sectional Loveseat

Enjoy the endless adaptability of this power reclining sectional loveseat. Whether youÕre hosting guests, setting up for movie night or just need a...

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$1,688.00
$1,688.00 - $1,688.00
$1,688.00
$1,288.00
$1,288.00 - $1,288.00
$1,288.00
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$1,288.00
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$988.00
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$988.00

Brannigan Reclining Loveseat

Experience ultimate comfort with this power reclining sectional. Generously cushioned with plush bustle back styling and pillow top track arms, it'...

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$1,288.00
$1,288.00 - $1,288.00
$1,288.00
$988.00
$988.00 - $988.00
$988.00
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$2,488.00
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$1,888.00
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$1,888.00

Perarrygin Reclining Sectional

This reclining sectional pairs the luxe look of faux leather with must-have functional features. LED lights on the underside put a modern twist on ...

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$2,488.00
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$2,488.00
$1,888.00
$1,888.00 - $1,888.00
$1,888.00
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Save 25% Save %
$2,388.00
$2,388.00 - $2,388.00
$2,388.00
$1,788.00
$1,788.00 - $1,788.00
$1,788.00

Acklen Place Power Reclining Sectional Sofa

Enjoy the endless adaptability of this power reclining sectional sofa. Whether youÕre hosting guests, setting up for movie night or just need a ref...

View full details
$2,388.00
$2,388.00 - $2,388.00
$2,388.00
$1,788.00
$1,788.00 - $1,788.00
$1,788.00
Save 25% Save %
Save up to 25% Save %
$1,588.00 - $3,188.00
$1,588.00 - $3,188.00
$1,588.00
$1,188.00 - $2,388.00
$1,188.00 - $2,388.00
$1,188.00

Brannigan Power Reclining Sectional

Experience ultimate comfort with this power reclining sectional. Generously cushioned with plush bustle back styling and pillow top track arms, it'...

View full details
$1,588.00 - $3,188.00
$1,588.00 - $3,188.00
$1,588.00
$1,188.00 - $2,388.00
$1,188.00 - $2,388.00
$1,188.00
Save up to 25% Save %
Save 26% Save %
$2,288.00
$2,288.00 - $2,288.00
$2,288.00
$1,688.00
$1,688.00 - $1,688.00
$1,688.00

Modmax II Power Reclining Sectional with Audio Console

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on the...

View full details
$2,288.00
$2,288.00 - $2,288.00
$2,288.00
$1,688.00
$1,688.00 - $1,688.00
$1,688.00
Save 26% Save %
Save up to 25% Save %
$2,388.00 - $4,888.00
$2,388.00 - $4,888.00
$2,388.00
$1,788.00 - $3,688.00
$1,788.00 - $3,688.00
$1,788.00

Modmax II Power Reclining Sectional with Chaise and Audio Console

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

View full details
$2,388.00 - $4,888.00
$2,388.00 - $4,888.00
$2,388.00
$1,788.00 - $3,688.00
$1,788.00 - $3,688.00
$1,788.00
Save up to 25% Save %
Save up to 23% Save %
$2,288.00 - $4,288.00
$2,288.00 - $4,288.00
$2,288.00
$1,688.00 - $3,288.00
$1,688.00 - $3,288.00
$1,688.00

Modmax II Power Reclining Sectional with Chaise and Console

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

View full details
$2,288.00 - $4,288.00
$2,288.00 - $4,288.00
$2,288.00
$1,688.00 - $3,288.00
$1,688.00 - $3,288.00
$1,688.00
Save up to 23% Save %
Save up to 23% Save %
$2,088.00 - $5,188.00
$2,088.00 - $5,188.00
$2,088.00
$1,588.00 - $3,988.00
$1,588.00 - $3,988.00
$1,588.00

Modmax II Power Reclining Sectional with Console

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

View full details
$2,088.00 - $5,188.00
$2,088.00 - $5,188.00
$2,088.00
$1,588.00 - $3,988.00
$1,588.00 - $3,988.00
$1,588.00
Save up to 23% Save %
Save up to 25% Save %
$2,888.00 - $4,488.00
$2,888.00 - $4,488.00
$2,888.00
$2,188.00 - $3,388.00
$2,188.00 - $3,388.00
$2,188.00

Modmax II Reclining Sectional with Chaise and Audio Console

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

View full details
$2,888.00 - $4,488.00
$2,888.00 - $4,488.00
$2,888.00
$2,188.00 - $3,388.00
$2,188.00 - $3,388.00
$2,188.00
Save up to 25% Save %
Save 25% Save %
$2,788.00
$2,788.00 - $2,788.00
$2,788.00
$2,088.00
$2,088.00 - $2,088.00
$2,088.00

Modmax II Reclining Sectional with Chaise and Console

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

View full details
$2,788.00
$2,788.00 - $2,788.00
$2,788.00
$2,088.00
$2,088.00 - $2,088.00
$2,088.00
Save 25% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Upstate Furniture Outlet (Rochester, NY) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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