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Signature Design by Ashley

Shop the Signature Design collection at Upstate Furniture Outlet in Rochester, NY. Signature Design is one of the most recognized names in home furnishing, offering an expansive range of furniture across living room, bedroom, dining room, home office, and home accent categories. The collection is known for combining on-trend style with reliable construction and accessible pricing — making it a go-to choice for homeowners who want well-designed furniture without the high-end price tag. Whether you're furnishing a single room or an entire home, Signature Design offers enough variety in styles, finishes, and configurations to cover every need. From casual contemporary sofas to classic bedroom sets to modern dining tables, the collection has something for every room and every taste. Browse the Signature Design lineup online or visit our furniture showroom in Rochester to see the collection in person. Delivery and flexible financing available. Financing options available.

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Bellaby 3-Piece Entertainment Center image Save 29% Save %
$688.00
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$488.00

Bellaby 3-Piece Entertainment Center

Express your modern farmhouse style with this entertainment center. Its wispy white finish over replicated oak grain is a delightful change from th...

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$688.00
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$688.00
$488.00
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$488.00
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Bellaby TV Stand with Electric Fireplace image Save 25% Save %
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$588.00

Bellaby TV Stand with Electric Fireplace

Express your modern farmhouse style with this TV stand with fireplace. Its wispy white finish over replicated oak grain is a delightful change from...

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$788.00
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$588.00
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Bellaby 3-Piece Entertainment Center with Electric Fireplace image Save 28% Save %
$1,088.00
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$788.00

Bellaby 3-Piece Entertainment Center with Electric Fireplace

Express your modern farmhouse style with this TV stand with fireplace. Its wispy white finish over replicated oak grain is a delightful change from...

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$1,088.00
$1,088.00 - $1,088.00
$1,088.00
$788.00
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$788.00
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Bellaby 60" TV Stand image Save 26% Save %
$388.00
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$288.00

Bellaby 60" TV Stand

Express your modern farmhouse style with this TV stand with fireplace option. Its wispy white finish over replicated oak grain is a delightful chan...

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$388.00
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$388.00
$288.00
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Bellaby Pier image
Save 35% Save %
$288.00
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Bellaby Pier

Express your farmhouse style with this TV pier. Wispy white finish over replicated oak wood grain is a delightful change from the ordinary. Clean-l...

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$288.00
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$288.00
$188.00
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$188.00
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Willowton TV Stand with Electric Fireplace image
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$788.00
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Willowton TV Stand with Electric Fireplace

This TV stand with fireplace insert is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its whitewash finish ...

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$788.00
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Willowton 3-Piece Entertainment Center with Electric Fireplace image
Save 28% Save %
$1,088.00
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Willowton 3-Piece Entertainment Center with Electric Fireplace

Wonderfully easy on the eyes, this entertainment center with electric fireplace is the ultimate statement piece for your coastal cottage or shabby ...

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$1,088.00
$1,088.00 - $1,088.00
$1,088.00
$788.00
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Willowton 3-Piece Entertainment Center image
Save 29% Save %
$688.00
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$488.00
$488.00 - $488.00
$488.00

Willowton 3-Piece Entertainment Center

Wonderfully easy on the eyes, this entertainment center is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. I...

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$688.00
$688.00 - $688.00
$688.00
$488.00
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Willowton 60" TV Stand image
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$288.00
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$188.00

Willowton 60" TV Stand

3D Available

This TV stand is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its whitewash finish is wonderfully easy on...

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$288.00
$288.00 - $288.00
$288.00
$188.00
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Willowton Pier image
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$288.00
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$188.00

Willowton Pier

3D Available

This TV pier is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its whitewash finish is wonderfully easy on ...

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$288.00
$288.00 - $288.00
$288.00
$188.00
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Shawburn Youth Bed image
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Shawburn Youth Bed

Give provincial a new meaning with the chic look of this full platform bed. The whitewash distressed finish keeps this piece light and fresh, as do...

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$288.00
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Paxberry Nightstand image
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Paxberry Nightstand

If it's coastal chic or cottage quaint style you long for, this whitewashed nightstand invites you to go to town. Its distinctive weatherworn finis...

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Paxberry Chest of Drawers image
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Paxberry Chest of Drawers

If it's coastal chic or cottage quaint style you long for, this whitewashed chest of drawers invites you to go to town. Its distinctive weatherworn...

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Neilsville Wall Mounted Coat Rack with Shelf image
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Neilsville Wall Mounted Coat Rack with Shelf

3D Available

The sleek, minimalist look of this wall-mounted coat rack is fashionably contemporary and easy to integrate in a variety of living spaces. Three st...

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Paxberry Eight Cube Organizer image
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Paxberry Eight Cube Organizer

3D Available

If it’s coastal chic or cottage quaint style you long for, the Paxberry whitewashed eight-cube organizer invites you to go to town. Its distinctive...

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Paxberry Nine Cube Organizer image
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Paxberry Nine Cube Organizer

3D Available

If it’s coastal chic or cottage quaint style you long for, the Paxberry whitewashed nine-cube organizer invites you to go to town. Its distinctive ...

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$288.00
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Paxberry Six Cube Organizer image
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$188.00
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Paxberry Six Cube Organizer

3D Available

If it’s coastal chic or cottage quaint style you long for, the Paxberry whitewashed six-cube organizer invites you to go to town. Its distinctive w...

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Paxberry Four Cube Organizer image
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Paxberry Four Cube Organizer

If it’s coastal chic or cottage quaint style you long for, the Paxberry whitewashed four-cube organizer invites you to go to town. Its distinctive ...

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Willowton Bed image
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Willowton Bed

3D Available

The ultimate look for a beach cottage or shabby chic inspired retreat, this California king panel bed carries you away to a dreamy time and place. ...

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$388.00 - $1,088.00
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Willowton Bed with 2 Storage Drawers image
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Willowton Bed with 2 Storage Drawers

This twin panel bed with storage is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewash finish is won...

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$788.00 - $988.00
$788.00 - $988.00
$788.00
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Willowton Dresser and Mirror image
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$788.00
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$588.00

Willowton Dresser and Mirror

This dresser and mirror set is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the dra...

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$788.00
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$788.00
$588.00
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Willowton Nightstand image
Save 26% Save %
$388.00
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$388.00
$288.00
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$288.00

Willowton Nightstand

3D Available

This nightstand is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and sid...

View full details
$388.00
$388.00 - $388.00
$388.00
$288.00
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Willowton Dressing Chest image
Save 30% Save %
$988.00
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$988.00
$688.00
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$688.00

Willowton Dressing Chest

3D Available

This dressing chest is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and si...

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$988.00
$988.00 - $988.00
$988.00
$688.00
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$688.00
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Willowton Chest of Drawers image
Save 34% Save %
$588.00
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$588.00
$388.00
$388.00 - $388.00
$388.00

Willowton Chest of Drawers

3D Available

This chest of drawers is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers a...

View full details
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
Save 34% Save %

Signature Design by Ashley — Frequently Asked Questions

Does Upstate Furniture Outlet (Rochester, NY) carry Signature Design by Ashley?

Yes. We're proud to carry Signature Design by Ashley — on-trend furniture at everyday value across every room — and you'll find its current lineup right here in this collection.

What is Signature Design by Ashley known for?

Signature Design by Ashley is recognized for on-trend furniture at everyday value across every room, with a focus on balancing style, everyday comfort, and long-term durability so the pieces hold up to real life.

Is Signature Design by Ashley a good brand?

Signature Design by Ashley is a well-established, widely trusted name — one reason we stock it. The best way to judge fit is to browse this collection and compare the pieces against what you're looking for; contact us if you'd like our take.

Does Signature Design by Ashley come with a warranty?

Yes — Signature Design by Ashley products are backed by the manufacturer's warranty, which covers defects for a period that varies by item. Keep your receipt as proof of purchase and contact us if you ever need to start a claim.

Do you deliver and finance Signature Design by Ashley products?

Yes on both. We offer financing options on qualifying purchases, and we deliver throughout our service area — see our shipping & delivery policy or contact us for a quote.

What if my Signature Design by Ashley item arrives damaged?

Note it on the delivery paperwork, take a few photos, and contact us right away. We'll work with you and Signature Design by Ashley to arrange a repair, replacement, or return under our return policy.

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