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The furniture is beautiful!! So many options to choose from. They also have layaway for those people who need more ti...
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Save 24% Save %
$1,688.00
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Next-Gen DuraPella Power Reclining Sectional Loveseat

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,288.00
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$1,988.00
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Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$1,988.00
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$1,988.00
$1,488.00
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$2,088.00
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Next-Gen DuraPella Power Reclining Sectional Sofa

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

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$2,088.00
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$1,588.00
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Next-Gen DuraPella Power Reclining Sofa image Save 25% Save %
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Next-Gen DuraPella Power Reclining Sofa

This sleek, ultra-modern power reclining sofa with drop-down table has it all. With designer style and head-to-toe comfort, it has the upscale look...

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$2,788.00
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$2,288.00
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Next-Gen DuraPella Power Reclining Sofa

It’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art o...

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$2,288.00
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$2,288.00
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O'Phannon 2-Piece Sectional with Chaise image
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$1,688.00
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O'Phannon 2-Piece Sectional with Chaise

Complete your at-home retreat with this casually chic sectional with chaise. The luxe herringbone chenille upholstery is indulgently plush to the t...

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$1,688.00
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O'Phannon Living Room Set

Complete your at-home retreat with this casually chic seating package. The luxe herringbone chenille upholstery is indulgently plush to the touch. ...

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O'Phannon Ottoman With Storage image
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$588.00
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O'Phannon Ottoman With Storage

Complete your at-home retreat with this casually chic ottoman. The luxe herringbone chenille upholstery is indulgently plush to the touch. A flip t...

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Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4) image
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$2,388.00
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Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4)

Luxurious comfort, meet outdoor living. This furniture set brings superior seating areas alfresco, taking cues from contemporary interiors with its...

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$2,388.00
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$2,488.00
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$1,888.00
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Perarrygin Reclining Sectional

This reclining sectional pairs the luxe look of faux leather with must-have functional features. LED lights on the underside put a modern twist on ...

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$2,488.00
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Save up to 26% Save %
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Plush Luxe 2.0 Mattress

Reap the benefits of restorative sleep with the plush feel of this Euro top king mattress. Layers of cushioned comfort, including memory foam, quil...

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Porter Bed image
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Porter Bed

The quality craftsmanship is clear to see. The classic design elements—including bun feet—are easy to love. Satisfying your taste for vintage inspi...

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Porter Bedroom Set

The quality craftsmanship is clear to see. The signature design elements—including handsome lines, inlaid panels, antiqued hardware and stately mou...

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$2,488.00 - $3,788.00
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Porter Chest of Drawers image
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Porter Chest of Drawers

The quality craftsmanship is clear to see. The classic design elements—including antiqued hardware and bun feet—are easy to love. Satisfying your t...

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Porter Dresser image
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Porter Dresser

The quality craftsmanship is clear to see. The classic design elements—including inlaid panels, antiqued hardware and bun feet—are easy to love. Sa...

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$1,288.00
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Porter Dresser and Mirror image
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Porter Dresser and Mirror

The quality craftsmanship is clear to see. The classic design elements—including inlaid panels, antiqued hardware and bun feet—are easy to love. Sa...

View full details
$1,588.00
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$788.00
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Ralene Counter Height Dining Extension Table

Have an appetite for clean-lined design, but with warmth and rustic character? Satisfaction is served with this counter height dining extension tab...

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$788.00
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Ralene Dining Extension Table image
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Ralene Dining Extension Table

Have an appetite for clean-lined design, but with warmth and rustic character? Satisfaction is served with this dining room extension butterfly tab...

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Ralene Dining Room Set

Have an appetite for clean-lined design, but with warmth and rustic character? Satisfaction is served with this butterfly extension dining room tab...

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Ralinksi Bedroom Mirror image
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Ralinksi Bedroom Mirror

With its clean-lined look and modern attitude, this mirror is a fresh style awakening. A warm gray hue over replicated oak grain easily complements...

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Ralinksi Chest of Drawers image
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Ralinksi Chest of Drawers

With its clean-lined look and modern attitude, this chest of drawers is a fresh style awakening. A warm gray hue over replicated oak grain easily c...

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Ralinksi Dresser image
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Ralinksi Dresser

With its clean-lined look and modern attitude, this dresser is a fresh style awakening. A warm gray hue over replicated oak grain easily complement...

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$388.00
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$388.00
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Ralinksi Dresser and Mirror image
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$588.00
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Ralinksi Dresser and Mirror

With its clean-lined look and modern attitude, this dresser and mirror is a fresh style awakening. A warm gray hue over replicated oak grain easily...

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$588.00
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Rampant Recliner

Every day is a great day with this rocker recliner around. Take a load off and forget your worries as you ease back into plush, luxurious cushions ...

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Consumer Choice — Frequently Asked Questions

What consumer choice brands does Upstate Furniture Outlet (Rochester, NY) carry?

Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.

How do I choose the right consumer choice?

Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.

Do you deliver consumer choice items?

Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.

Can I finance a consumer choice?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.

Does my consumer choice come with a warranty?

Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.

What if my consumer choice arrives damaged?

Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.

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