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Top Products

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Save 30% Save %
$988.00
$988.00 - $988.00
$988.00
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$688.00

Danemere Recliner

Looking for that perfect blend of comfort and style? This rocker recliner wraps you in luxury with an expertly crafted combination of leather and f...

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$988.00
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$688.00
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$1,488.00
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$1,088.00

Danemere Reclining Loveseat with Console

Looking for that perfect blend of comfort and style? This reclining loveseat with console wraps you in luxury with an expertly crafted combination ...

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$1,488.00
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$1,088.00
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$1,488.00
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$1,088.00

Danemere Reclining Sofa

Looking for that perfect blend of comfort and style? This reclining sofa wraps you in luxury with an expertly crafted combination of leather and fa...

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$1,488.00
$1,488.00 - $1,488.00
$1,488.00
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$1,088.00 - $1,088.00
$1,088.00
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Save up to 29% Save %
$688.00 - $788.00
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Danziar Bed

Sophisticated style for the savvy shopper. This panel bed prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natura...

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$688.00 - $788.00
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$688.00
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$488.00
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Save 53% Save %
$188.00
$188.00 - $188.00
$188.00
$88.00
$88.00 - $88.00
$88.00

Danziar Bedroom Mirror

Sophisticated style for the savvy shopper. This mirror prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natural b...

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$188.00
$188.00 - $188.00
$188.00
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$88.00
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Save 25% Save %
$788.00
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$588.00
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Danziar Dresser

Sophisticated style for the savvy shopper. This dresser prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natural ...

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$788.00
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$788.00
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Danziar Dresser and Mirror

Sophisticated style for the savvy shopper. This dresser with mirror prioritizes affordable, on-trend design. Its subtle replicated texture recalls ...

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$788.00
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$588.00
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$588.00
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Save 26% Save %
$388.00
$388.00 - $388.00
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$288.00

Danziar Nightstand

Sophisticated style for the savvy shopper. This nightstand prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natur...

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$388.00
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$688.00
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$488.00

Danziar Wide Chest of Drawers

Sophisticated style for the savvy shopper. This chest of drawers prioritizes affordable, on-trend design. Its subtle replicated texture recalls the...

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$688.00
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Save up to 24% Save %
$4,488.00 - $6,288.00
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Double Deal Reclining Sectional

This power reclining sectional is the perfect combination of sleek style and thoughtful functionality. Engineered for comfort and convenience, it o...

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$4,488.00 - $6,288.00
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$2,388.00
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Dreamer Power Recliner with Audio Seating

Are you ready to immerse yourself in the ultimate home theater experience? Whether youÕre streaming a series, reveling in a playlist or gaming with...

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$2,388.00
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$3,388.00
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Dreamer Power Reclining Loveseat with Audio Seating

Are you ready to immerse yourself in the ultimate home theater experience? Whether youÕre streaming a series, reveling in a playlist or gaming with...

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$3,388.00
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$2,588.00

Dreamer Power Reclining Sofa with Audio Seating

Are you ready to immerse yourself in the ultimate home theater experience? Whether youÕre streaming a series, reveling in a playlist or gaming with...

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$3,388.00
$3,388.00 - $3,388.00
$3,388.00
$2,588.00
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$2,588.00
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Drystan Bed image
Save up to 34% Save %
$588.00 - $788.00
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$388.00

Drystan Bed

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this queen panel bed. A refined take on...

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$588.00 - $788.00
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$588.00
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Save 53% Save %
$188.00
$188.00 - $188.00
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$88.00
$88.00 - $88.00
$88.00

Drystan Bedroom Mirror

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this mirror. A refined take on barn boa...

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$188.00
$188.00 - $188.00
$188.00
$88.00
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$88.00
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Save 34% Save %
$588.00
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$388.00
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$388.00

Drystan Chest of Drawers

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom chest. A refined take on b...

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$588.00
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$388.00
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$388.00
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$588.00
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$388.00
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Drystan Dresser

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom dresser. A refined take on...

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$588.00
$588.00 - $588.00
$588.00
$388.00
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$688.00
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$488.00
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$488.00

Drystan Dresser and Mirror

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this dresser and mirror set. A refined ...

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$688.00
$688.00 - $688.00
$688.00
$488.00
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$488.00
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$588.00
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$388.00

Drystan Narrow Chest

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this narrow bedroom chest. A refined ta...

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$588.00
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$588.00
$388.00
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$388.00
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$288.00
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$288.00

Drystan Nightstand

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom nightstand. A refined take...

View full details
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00
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Save 34% Save %
$588.00
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$588.00
$388.00
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$388.00

Drystan Youth Bed

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed. A refined take ...

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$588.00
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$588.00
$388.00
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$388.00
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$988.00
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$688.00
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$688.00

Drystan Youth Bed with 2 Storage Drawers

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed with storage. A ...

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$988.00
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$688.00

Erinberg Counter Height Dining Table and 4 Barstools (Set of 5)

Come together for a delightful dining experience. Chic and relaxed, this counter height dining table and bar stool set effortlessly captivates with...

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$988.00
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$988.00
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$688.00

Erinberg Dining Table and 4 Chairs (Set of 5)

Come together for a delightful dining experience. Chic and relaxed, this dining table and chair set effortlessly captivates with its elegant simpli...

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$988.00
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$988.00
$688.00
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$688.00
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Consumer Choice — Frequently Asked Questions

What consumer choice brands does Upstate Furniture Outlet (Rochester, NY) carry?

Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.

How do I choose the right consumer choice?

Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.

Do you deliver consumer choice items?

Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.

Can I finance a consumer choice?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.

Does my consumer choice come with a warranty?

Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.

What if my consumer choice arrives damaged?

Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.

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