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The furniture is beautiful!! So many options to choose from. They also have layaway for those people who need more ti...
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Consumer Choice

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Top Products

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Save 53% Save %
$188.00
$188.00 - $188.00
$188.00
$88.00
$88.00 - $88.00
$88.00

Baystorm Bedroom Mirror

3D Available

Reflect in the beachy style of this mirror. A driftwood and surfer-inspired smoky finish gives it a rustic look that's perfect for setting the sce...

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$188.00
$188.00 - $188.00
$188.00
$88.00
$88.00 - $88.00
$88.00
Save 53% Save %
Save 34% Save %
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00

Baystorm Chest of Drawers

3D Available

Beachy style and lots of storage go hand in hand with this chest. Specifications▶ Specifications Details Brand Name Signature Design by Ashley ...

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$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
Save 34% Save %
Save 34% Save %
$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00

Baystorm Dresser

3D Available

Beachy style and lots of storage go hand in hand with this dresser. Specifications▶ Specifications Details Brand Name Signature Design by Ashley ...

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$588.00
$588.00 - $588.00
$588.00
$388.00
$388.00 - $388.00
$388.00
Save 34% Save %
Save 29% Save %
$688.00
$688.00 - $688.00
$688.00
$488.00
$488.00 - $488.00
$488.00

Baystorm Dresser and Mirror

3D Available

Casually cool style and lots of storage go hand in hand with this dresser with mirror. Specifications▶ Specifications Details Brand Name Signatur...

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$688.00
$688.00 - $688.00
$688.00
$488.00
$488.00 - $488.00
$488.00
Save 29% Save %
Save 26% Save %
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00

Baystorm Nightstand

3D Available

Beachy style and room for bedside essentials go hand in hand with this nightstand. Specifications▶ Specifications Details Brand Name Signature De...

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$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00
Save 26% Save %
Save up to 25% Save %
$2,588.00 - $3,588.00
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$2,588.00
$1,988.00 - $2,688.00
$1,988.00 - $2,688.00
$1,988.00

Clare View Outdoor Sectional

An effortlessly elegant choice in outdoor furniture, this sectional marries sturdiness and style in such a delightful way. Specifications▶ Specifi...

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$2,588.00 - $3,588.00
$2,588.00 - $3,588.00
$2,588.00
$1,988.00 - $2,688.00
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$1,988.00
Save up to 25% Save %
Save 25% Save %
$788.00
$788.00 - $788.00
$788.00
$588.00
$588.00 - $588.00
$588.00

Jazmore Dining Table

3D Available

This dining table reflects your highly contemporary point of view. Its faux marble tabletop and base are a feast for the senses—white contrasts aga...

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$788.00
$788.00 - $788.00
$788.00
$588.00
$588.00 - $588.00
$588.00
Save 25% Save %
Save 24% Save %
$1,688.00
$1,688.00 - $1,688.00
$1,688.00
$1,288.00
$1,288.00 - $1,288.00
$1,288.00

SimpleJoy 3-Piece Sectional w/ Chaise

This sectional with chaise is a cozy interpretation of casual contemporary style. Specifications▶ Specifications Details Brand Name Signature Des...

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$1,688.00
$1,688.00 - $1,688.00
$1,688.00
$1,288.00
$1,288.00 - $1,288.00
$1,288.00
Save 24% Save %
Save 26% Save %
$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00

SimpleJoy Ottoman

This oversized accent ottoman is a cozy interpretation of casual contemporary style. Specifications▶ Specifications Details Brand Name Signature ...

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$388.00
$388.00 - $388.00
$388.00
$288.00
$288.00 - $288.00
$288.00
Save 26% Save %
Save up to 28% Save %
$1,088.00 - $1,288.00
$1,088.00 - $1,288.00
$1,088.00
$788.00 - $988.00
$788.00 - $988.00
$788.00

Vandenmore Bed

3D Available

A relaxed take on casual traditional design, this California king panel bed strikes a comfy pose with a classic sensibility. Its timeless design an...

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$1,088.00 - $1,288.00
$1,088.00 - $1,288.00
$1,088.00
$788.00 - $988.00
$788.00 - $988.00
$788.00
Save up to 28% Save %
Save up to 25% Save %
$1,288.00 - $1,588.00
$1,288.00 - $1,588.00
$1,288.00
$988.00 - $1,188.00
$988.00 - $1,188.00
$988.00

Vandenmore Dresser

3D Available

A relaxed take on casual traditional design, this dresser with mirror strikes a comfy pose with a classic sensibility. Its timeless design and ches...

View full details
$1,288.00 - $1,588.00
$1,288.00 - $1,588.00
$1,288.00
$988.00 - $1,188.00
$988.00 - $1,188.00
$988.00
Save up to 25% Save %
Save 23% Save %
$1,288.00
$1,288.00 - $1,288.00
$1,288.00
$988.00
$988.00 - $988.00
$988.00

Willowton TV Stand

Looking to create a coastal cottage or shabby chic inspired retreat? This entertainment center is the solution. Specifications▶ Specifications Det...

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$1,288.00
$1,288.00 - $1,288.00
$1,288.00
$988.00
$988.00 - $988.00
$988.00
Save 23% Save %

Consumer Choice — Frequently Asked Questions

What consumer choice brands does Upstate Furniture Outlet (Rochester, NY) carry?

Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.

How do I choose the right consumer choice?

Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.

Do you deliver consumer choice items?

Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.

Can I finance a consumer choice?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.

Does my consumer choice come with a warranty?

Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.

What if my consumer choice arrives damaged?

Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.

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