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Consumer Choice

Shop the Consumer Choice collection at Upstate Furniture Outlet in Rochester, NY. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Rochester to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Rochester, NY area. Financing options available.

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Fortman Chest of Drawers

3D Available

Exuding a timeless casual design, this chest of drawers is ready to define your personal space. It easily adapts to a variety of interiors, combini...

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Fortman Bedroom Set

The casual design of this bedroom package introduces a time-honored look to your restful retreat. Whether your personal aesthetic is modern farmhou...

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Fortman Bed

3D Available

The casual design of this queen panel bed introduces a time-honored look to your restful retreat. The beautifully crafted piece is built to last, w...

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Erinberg Dining Table and 4 Chairs (Set of 5)

Come together for a delightful dining experience. Chic and relaxed, this dining table and chair set effortlessly captivates with its elegant simpli...

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Erinberg Counter Height Dining Table and 4 Barstools (Set of 5)

Come together for a delightful dining experience. Chic and relaxed, this counter height dining table and bar stool set effortlessly captivates with...

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$388.00
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Drystan Nightstand

3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom nightstand. A refined take...

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Drystan Youth Bed with 2 Storage Drawers

3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed with storage. A ...

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Drystan Youth Bed

3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed. A refined take ...

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Drystan Narrow Chest

3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this narrow bedroom chest. A refined ta...

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Drystan Dresser and Mirror

3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this dresser and mirror set. A refined ...

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Drystan Dresser

3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom dresser. A refined take on...

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Drystan Chest of Drawers

3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom chest. A refined take on b...

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Drystan Bedroom Mirror

3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this mirror. A refined take on barn boa...

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Double Deal Reclining Sectional

This power reclining sectional is the perfect combination of sleek style and thoughtful functionality. Engineered for comfort and convenience, it o...

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Derekson Youth Bed with 6 Storage Drawers

3D Available

Modern yet hefty. This full panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design...

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Derekson Youth Bed

3D Available

Modern yet hefty. This full panel bed makes an urban eclectic statement. Seasoned raw wood look merges with the clean lined design we love today. M...

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Derekson Dresser and Mirror

3D Available

Modern yet hefty. This dresser and mirror set makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we l...

View full details
$688.00
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$388.00 - $388.00
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Derekson Dresser

3D Available

Modern yet hefty. This dresser makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A mu...

View full details
$588.00
$588.00 - $588.00
$588.00
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Derekson Bedroom Mirror

3D Available

Modern yet hefty. This mirror makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A mut...

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$188.00
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Darcy Living Room Set

Talk about fine lines and great curves. That’s the beauty of this sofa and loveseat set—made to suit your appreciation for clean, contemporary styl...

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Danziar Wide Chest of Drawers

3D Available

Sophisticated style for the savvy shopper. This chest of drawers prioritizes affordable, on-trend design. Its subtle replicated texture recalls the...

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Danziar Nightstand

3D Available

Sophisticated style for the savvy shopper. This nightstand prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natur...

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$388.00
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$788.00
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Danziar Dresser and Mirror

3D Available

Sophisticated style for the savvy shopper. This dresser with mirror prioritizes affordable, on-trend design. Its subtle replicated texture recalls ...

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$788.00
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$788.00
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$588.00 - $588.00
$588.00

Danziar Dresser

3D Available

Sophisticated style for the savvy shopper. This dresser prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natural ...

View full details
$788.00
$788.00 - $788.00
$788.00
$588.00
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$588.00
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Upstate Furniture Outlet (Rochester, NY) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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